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FOR IMMEDIATE RELEASE #07- 55

Marine Corps Air Station Miramar
Public Affairs Office
Contact: Cpl. James B. Hoke
Bus:  (858) 577-6520
Cell:  (858) 864-3406
FAX:  (858) 577-6001
Web: www.miramar.usmc.mil

 

$16 Million MCAS Miramar Exchange Expansion, Renovation
 

MARINE CORPS AIR STATION MIRAMAR, Calif. (Oct. 17, 2007) - A ribbon cutting ceremony for the newly renovated and expanded $16 million one-stop shopping complex aboard Marine Corps Air Station Miramar is scheduled for Oct. 19 at 11 a.m. The base Commanding Officer, Col. Christopher O'Connor will host the event.

The new Marine Corps Exchange (MCX) will provide shopping for all service members, family members and retirees in the southern California area. The renovated exchange offers 100,000 square feet of indoor retail space and 16,000 square feet of outdoor retail space in an attractive plaza setting area and is conveniently co-located with the commissary and food court. The new store has a customer friendly design for easy shopping, a state-of-the-art electronics department and offers military uniform items with onsite tailoring and embroidery. The store also features the MCX exclusive lines of 1775 clothing and accessories, Exchange Select, and Another Corps Value home and consumable items, and an expanded product selection. On top of every day savings, shoppers do not pay state sales taxes. Additionally, the MCX offers a price match guarantee program.

The grand opening celebration will continue through Oct. 21, with free entertainment, product sampling and demos, prize giveaways, and in-store specials. Four live bands will perform, appearances by strolling characters Hello Kitty and Chester the Cheetah. Other attractions include the Panasonic Indy Racing League car and "Living in Hi-Def Tour" semi-truck, show cars from JVC, Rockford Fosgate and Kenwood will also be on hand. Authorized exchange patrons can enter to win grand prizes: 2007 Ford Ranger and a 56" JVC HD television. Other prizes include a 2GB iPOD Nano, a Nikon Coolpix digital camera, Hitachi DVD players, and many more. The celebration will continue for five weeks with special events, leading into the holiday shopping season.

The phased renovation of the store began on Jan. 19, 2006. This new facility is the second MCX to incorporate the new retail master plan. These standards assure a desired level of convenience, efficiency and overall customer appeal for all MCX facilities. Every detail has been scrutinized and enhanced to reflect the MCX brand strategy; from the bold red & blue signage and illuminated marquees, to the brightly lit, enhanced aisle spacing, and new interior departmental and logo signage on the inside, to promote an image not unlike a Marine - clean, crisp, refined, and something in which to be immensely proud.

Over the next five years, the MCX will continue an ongoing aggressive renovation/replacement strategy. From FY05-FY09, Marine Corps Community Services will have invested $130 million in 10 main stores, 12 Marine Marts, three service stations and two car washes. Interested media must RSVP with names, cell phone numbers and e-mail addresses by 4 p.m. Thursday, Oct. 18. Media representatives who have RSVP'ed for the event will receive confirmation of the meeting time via their phone numbers.

All organizations will rendezvous at the parking lot at the East Gate of MCAS Miramar (Miramar Way exit from I-15, left into parking lot approximately 100 feet from the East Gate).

Please contact the Miramar Public Affairs Office at 858-577-6250 / 858-864-3406 for more information and to RSVP.

More information on MCAS Miramar and the MCCS Marine Corps Exchange can be obtained at www.miramar.usmc.mil and www.mccsmiramar.com/mainmcx.html.

-USMC-

 

 

   
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